Field research for Stein's essay, which is a struggle because Stein did not do any field research on that commerical, she just used the internet and the old commerical as her research, and other theorist in other book, internet.
Personal experience for Stein's essay is there, she is a woman herself, so it is "The running women of the Macintosh ad reverses these depictions displaying courage." That is the era where woman can do what men do.
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